How Does a Poor Quality Mailing List Affect Campaign Performance?
Using a poor quality mailing list can lead to several negative outcomes. Firstly, it decreases open rates and click-through rates, as recipients are less likely to engage with content they did not sign up for. Secondly, it increases the likelihood of emails being marked as spam, which can harm your deliverability and sender reputation. Lastly, it results in high bounce rates due to invalid or inactive email addresses, further impacting campaign performance.