While building your email list, it's essential to avoid certain practices that can harm your email deliverability and reputation:
Buying Email Lists: Purchased lists often contain unverified and uninterested contacts, leading to high bounce rates and spam complaints. Scraping Emails: Extracting email addresses from websites without permission is unethical and often illegal. Unsolicited Emails: Sending emails to people who haven't opted in can damage your brand's reputation and result in penalties.