What to Do After Identifying Inactive Subscribers?
Once you've identified inactive subscribers, you have several options:
1. Re-engagement Campaigns: Launch a re-engagement campaign aimed at reactivating these subscribers. Offer incentives like discounts, exclusive content, or personalized recommendations.
2. Surveys: Send a survey to understand why they have become inactive. This feedback can be invaluable for improving your future campaigns.
3. Gradual Cleanup: Gradually remove inactive subscribers from your list. This can be done in stages, giving them a few last chances to engage before permanently removing them.