If your email marketing efforts have already led to reputational damage, taking immediate corrective measures is crucial:
Analyze Feedback: Review complaints, feedback, and metrics to identify the root cause of the issue. Clean Your List: Remove inactive or unengaged subscribers from your email list to improve deliverability. Rebuild Trust: Send a re-engagement campaign to win back trust and confirm the interest of your subscribers. Improve Practices: Implement best practices and ensure compliance with email marketing regulations moving forward. Monitor Metrics: Continuously monitor your email marketing metrics to detect any signs of reputational issues early on.