What to Do if Your Sender IP Reputation is Damaged?
If your sender IP reputation is damaged, take the following steps to recover:
1. Identify the Issue: Use monitoring tools to pinpoint the cause of the decline. 2. Clean Your Email List: Remove unengaged or incorrect email addresses. 3. Improve Content Quality: Focus on providing valuable and relevant content to your subscribers. 4. Authenticate Your Emails: Ensure all authentication protocols are correctly set up. 5. Warm-Up Your IP: Gradually increase your email sending volume to rebuild trust with ISPs.