sender ip reputation

How is Sender IP Reputation Measured?

Several factors influence your sender IP reputation, including:
1. Bounce Rate: High bounce rates can negatively affect your reputation.
2. Spam Complaints: Frequent spam complaints are a red flag for ISPs.
3. Email Engagement: Low open rates and click-through rates can harm your reputation.
4. IP Address History: A history of spammy behavior on your IP can be detrimental.
5. Blacklists: Being listed on spam blacklists can severely impact your reputation.

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