Several tools can help manage the increased volume and complexity of a scaled-up email marketing campaign:
1. Email Marketing Platforms: Services like Mailchimp, HubSpot, and SendinBlue offer advanced features for automation, segmentation, and analytics. 2. Customer Data Platforms (CDPs): These platforms unify your customer data from various sources, enabling more accurate segmentation and personalization. 3. Analytics Tools: Use tools like Google Analytics and built-in analytics from email marketing platforms to measure the success of your campaigns and make data-driven decisions.