data analysts

What Tools Do Data Analysts Use?

Data analysts in email marketing use a variety of tools to gather and analyze data. Some popular tools include:
Google Analytics: For tracking website traffic and conversions resulting from email campaigns.
Mailchimp Analytics: For monitoring email campaign performance directly within the Mailchimp platform.
HubSpot: For comprehensive marketing automation and analytics.
Excel/Google Sheets: For data manipulation and creating custom reports.
Tableau: For advanced data visualization and reporting.

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