Marketing strategists leverage a variety of tools to enhance their email marketing efforts, including:
Email Service Providers (ESPs): Platforms like Mailchimp, Constant Contact, and SendinBlue that facilitate email campaign management. Analytics Tools: Tools like Google Analytics and HubSpot to track and analyze email performance. Customer Relationship Management (CRM) Systems: Systems like Salesforce and Zoho CRM to manage and segment customer data. Design Tools: Software like Canva and Adobe Creative Cloud to create visually appealing email templates.