How Can Email Marketing Improve Patient Engagement?
Email marketing can significantly boost patient engagement by providing personalized and relevant content. Healthcare providers can use segmentation to target specific groups of patients based on their health conditions, age, or preferences. For example, sending tailored health tips to diabetic patients or reminders for annual check-ups to seniors. Additionally, interactive elements such as surveys, quizzes, and clickable links to educational resources can make emails more engaging and useful.