SPSS offers a range of analysis types that can be beneficial for email marketing:
Descriptive Analysis: Understand the basic features of your data. Comparative Analysis: Compare the performance of different email campaigns or segments. Predictive Analysis: Predict future behavior based on past data using predictive modeling. Segmentation Analysis: Segment your audience based on various characteristics to target them more effectively. Correlation Analysis: Find relationships between different variables, such as the correlation between open rates and click-through rates.