What Types of Behind the Scenes Content Work Best?
1. Employee Spotlights: Share stories and profiles of your team members. This not only shows the faces behind the brand but also celebrates your employees. 2. Process Demonstrations: Showcase how your products are made or how your services are delivered. This transparency can build trust and legitimacy. 3. Office Tours: Give a virtual tour of your workspace. This makes your company feel more tangible and real. 4. Event Coverage: Share behind the scenes looks at company events, trade shows, or product launches.