How to Integrate Behind the Scenes Content into Email Campaigns?
1. Storytelling: Craft a narrative around your behind the scenes content. Whether it's a day in the life of an employee or the story of how a product is made, storytelling can make the content more engaging. 2. Multimedia: Use images, videos, and even GIFs to make your content more dynamic. Visuals can significantly enhance the appeal of behind the scenes content. 3. Segmentation: Tailor your behind the scenes content to different segments of your email list. For instance, potential customers may enjoy seeing how products are made, while current customers might appreciate employee spotlights.