What Types of Charts and Graphs Are Commonly Used?
Several charts and graphs are commonly used in email marketing, including:
- Bar Charts: Ideal for comparing different segments like open rates across various email campaigns. - Line Graphs: Useful for showing trends over time, such as click-through rates month over month. - Pie Charts: Often used to display the composition of a single data set, like device usage or demographic breakdowns. - Heatmaps: Provide insights into which parts of an email receive the most engagement.