Different types of collaborations can be effective depending on your goals and the nature of the influencer’s audience. Some popular collaboration types include:
1. Guest Content: Have influencers create guest content for your email campaigns. This could be a blog post, a video, or a special offer.
2. Product Reviews and Testimonials: Influencers can provide reviews and testimonials for your products, which can be included in your email marketing campaigns to build trust and credibility.
3. Exclusive Promotions: Offer exclusive discounts or promotions to the influencer’s followers. This can drive immediate action and boost sales.