What Types of Content Should Sustainable Businesses Include in Their Emails?
The content you include in your emails should reflect your commitment to sustainability and provide value to your subscribers. Here are some ideas:
Educational content: Share information about sustainability practices, the environmental impact of certain products, and ways your audience can live more sustainably. Behind-the-scenes insights: Give your subscribers a look at how your products are made, highlighting your sustainable practices and ethical sourcing. Customer stories: Feature testimonials and stories from customers who have benefited from your sustainable products or services. Exclusive offers: Provide special discounts or early access to new products for your email subscribers as a way of thanking them for their support. Company updates: Keep your audience informed about your sustainability initiatives, new certifications, and any awards or recognitions you've received.