How Does Samsung Measure the Success of Their Email Campaigns?
Samsung uses various key performance indicators (KPIs) to measure the effectiveness of their email campaigns:
Open Rates: This metric helps Samsung understand how well their subject lines are performing and the level of interest among subscribers. Click-through Rates (CTR): By analyzing CTR, Samsung assesses the relevancy of their content and the effectiveness of their CTAs. Conversion Rates: This measures how many recipients took the desired action, such as making a purchase or signing up for a service. Unsubscribe Rates: Monitoring this metric helps Samsung identify potential issues with email content or frequency.