What Types of Emails Should Be Sent at Each Stage?
Awareness Stage: At this stage, customers are just becoming aware of your brand. Send welcome emails, educational content, and newsletters to introduce them to your products or services.
Consideration Stage: Here, customers are evaluating their options. Send product comparisons, case studies, and testimonials to help them make an informed decision.
Conversion Stage: Customers are ready to make a purchase. Send promotional offers, abandoned cart reminders, and personalized recommendations to encourage them to take action.
Loyalty Stage: Post-purchase, focus on retention. Send thank you emails, feedback requests, and loyalty program invitations to keep customers engaged and coming back.