internet email standard

Why are Standards Important in Email Marketing?

Standards play a pivotal role in ensuring that emails reach their intended recipients without being flagged as spam. Adhering to standards like DMARC (Domain-based Message Authentication, Reporting & Conformance), SPF (Sender Policy Framework), and DKIM (DomainKeys Identified Mail) helps authenticate the sender's identity, reducing the risk of phishing attacks and improving deliverability.

Frequently asked queries:

What are Internet Email Standards?
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