Different types of emails serve different purposes in a lead nurturing campaign. Here are a few essential types:
Welcome Emails: Introduce your brand and set expectations. Educational Emails: Provide valuable content that addresses common pain points. Promotional Emails: Offer special deals or discounts to encourage purchases. Re-engagement Emails: Win back inactive subscribers with compelling offers or content. Feedback Emails: Ask for opinions or reviews to foster a sense of community and trust.