maintain records

How can you ensure the accuracy of your email marketing records?

Ensuring the accuracy of your records involves several best practices:
Double opt-in: Use a double opt-in process to verify subscribers’ email addresses and confirm their interest.
Regular updates: Periodically update your records to remove inactive subscribers and correct any inaccuracies.
Automated tools: Use automated tools and software to manage and maintain your records efficiently.
Feedback loop: Incorporate feedback from your campaigns to continually refine and improve your records.

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