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What Types of Emails Should E-Commerce Businesses Send?

E-commerce businesses should diversify their email content to keep their audience engaged. Common types include:
Promotional Emails: Announce sales, discounts, and new product launches.
Transactional Emails: Send order confirmations, shipping notifications, and receipts.
Newsletters: Share company news, blog posts, and industry updates.
Abandoned Cart Emails: Remind customers about items left in their shopping carts.
Re-engagement Emails: Reach out to inactive subscribers with special offers or surveys.

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