What Types of Emails Should E-Commerce Businesses Send?
E-commerce businesses should diversify their email content to keep their audience engaged. Common types include:
Promotional Emails: Announce sales, discounts, and new product launches. Transactional Emails: Send order confirmations, shipping notifications, and receipts. Newsletters: Share company news, blog posts, and industry updates. Abandoned Cart Emails: Remind customers about items left in their shopping carts. Re-engagement Emails: Reach out to inactive subscribers with special offers or surveys.