The types of graphics that work best in email marketing are those that are clear, relevant, and on-brand. Commonly used graphics include:
Infographics: These can simplify complex information and make it easier to digest. Product Images: High-quality images of products can entice recipients to make a purchase. Illustrations: Custom illustrations can add a unique touch to your emails. GIFs: Animated images can add a dynamic element, capturing attention more effectively. Buttons and Icons: These can guide the reader’s eye to important actions, such as clicking a link or making a purchase.