high bounce rates

Why is High Bounce Rate a Concern?

A high bounce rate can have multiple negative impacts on your email marketing efforts. It can:
- Damage Sender Reputation: ISPs and email providers monitor bounce rates. High bounce rates can lead to your emails being marked as spam.
- Waste Resources: High bounce rates mean that your marketing efforts, time, and resources are being wasted on undeliverable emails.
- Skew Metrics: Bounce rates can distort your email campaign metrics, making it difficult to gauge the true effectiveness of your strategy.

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