Text Links Text links are versatile and can be seamlessly integrated into your content. Make sure the text is descriptive and relevant to the link destination. Avoid generic phrases like "click here"; instead, use specific actions like "download the guide" or "view our latest collection".
Button Links Buttons are visually appealing and can make your CTAs stand out. They are particularly useful for primary actions you want recipients to take. Ensure the button is prominently placed and uses action-oriented language.
Image Links Images can also serve as links, especially if they are visually compelling. However, always include alt text for accessibility and to ensure your message is conveyed even if the image doesn’t load.