Header Section The header is one of the first areas that recipients see. Including a call-to-action (CTA) link here can capitalize on the initial attention. A well-placed link in the header can quickly guide recipients to your website or a specific offer.
Body of the Email The body is where you can provide more context and value. Strategically placing links within the content can make it easier for recipients to engage further. For example, including links in relevant text or bullet points can guide readers without overwhelming them.
Footer Section The footer is often overlooked but can be an effective place for secondary links, such as to your social media profiles or privacy policy. These links provide additional resources without detracting from the main message.