There are various types of original content you can incorporate into your email marketing strategy:
- [_Educational Content_]: Share tips, how-tos, and industry insights that provide value and establish your authority. - [_Storytelling_]: Use personal stories or customer testimonials to create an emotional connection. - [_Exclusive Offers_]: Provide special discounts, promotions, or early access to new products for your subscribers. - [_Visual Content_]: Include infographics, videos, and high-quality images to make your emails visually appealing. - [_Interactive Content_]: Add elements like quizzes, surveys, and polls to engage your audience and encourage interaction.