test data

What Types of Test Data Should You Focus On?

There are various types of test data you should focus on:
Subject Lines: Test different subject lines to see which one generates the highest open rate.
Email Content: Experiment with different types of content, such as text versus images or short versus long copy.
Design Elements: Test different design elements like layouts, fonts, and color schemes.
Call-to-Actions (CTAs): Compare different CTAs to see which one results in the most clicks.
Send Times: Test different days and times to determine when your audience is most likely to engage.

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