There are various types of testing that marketers can employ to enhance their email campaigns:
A/B Testing: This involves comparing two versions of an email to see which one performs better. Elements that can be tested include subject lines, images, CTAs, and email copy. Multivariate Testing: This is more complex than A/B testing and involves testing multiple variables simultaneously to understand how different elements interact with each other. Deliverability Testing: Ensuring your emails reach the inbox and do not get flagged as spam is crucial. Deliverability tests can help you identify issues with email authentication, sender reputation, and more. Usability Testing: This involves testing how easy it is for recipients to navigate and interact with your emails, ensuring a seamless user experience.