Infrequency can be most effective in the following scenarios:
Seasonal Businesses: Companies that operate in seasonal niches, like holiday-related products, can benefit from targeted, infrequent emails. High-Value Products: Businesses dealing in high-value or luxury items where each purchase is significant may find infrequent emails more effective. Event-Based Marketing: Brands that focus on events, such as webinars or product launches, can use infrequent emails to build anticipation and urgency.