There are several reasons a business might choose an infrequent email marketing approach:
Limited Resources: Smaller businesses or startups may not have the resources to maintain a regular email schedule. Event-Based Marketing: Some businesses, especially those in seasonal industries, may only need to communicate during specific times of the year. Avoiding Subscriber Fatigue: Infrequency can help in preventing email fatigue among subscribers who might unsubscribe if they receive too many emails.