While passive voice has its uses, it should be avoided in the following situations:
Clarity: In cases where clarity and directness are crucial, such as call-to-action statements. For example, "Click here to subscribe" is clearer than "Subscription can be activated by clicking here." Personalization: When you want to create a personal connection with the recipient. Active voice tends to be more engaging and direct. For example, "We appreciate your feedback" is more personal than "Your feedback is appreciated." Urgency: When creating a sense of urgency, active voice is generally more effective. For example, "Act now to claim your offer" is more urgent than "Your offer can be claimed now."