Passive voice can be useful in email marketing in the following scenarios:
Emphasizing the Action: When the focus needs to be on the action itself rather than who performed it. For example, "A special discount has been applied to your account." Softening the Tone: To avoid sounding too direct or accusatory. For example, "Your subscription has been canceled" sounds less harsh than "We canceled your subscription." Uncertain Actor: When the actor is unknown or irrelevant. For example, "Your feedback has been received."