Not every business needs a dedicated IP. Here are some scenarios where it might be beneficial:
- High Email Volume: If you send more than 100,000 emails per month, a dedicated IP could be a worthwhile investment. - Strict Brand Control: If maintaining a consistent brand reputation is crucial, a dedicated IP provides that control. - Complex Sending Strategies: If you use advanced [email marketing strategies](https://) like segmentation and personalization, a dedicated IP can help maintain deliverability across various segments.