Manual editing should be used in scenarios where a high level of customization is needed. This includes:
High-Value Campaigns: For campaigns targeting high-value customers or special promotions, it’s worth investing the time in manual editing. Segmentation: When sending emails to different customer segments, manual editing can help tailor the message to each segment’s needs. Testing: A/B testing different versions of an email can benefit from manual adjustments to test various elements such as subject lines, CTAs, and content layout.