Performing a manual backup involves several steps:
Log into your email marketing platform and navigate to the sections containing the data you want to back up. Export your subscriber lists and save them as CSV or Excel files. Download your email templates in a format that can be easily re-uploaded later. Export campaign performance metrics, ensuring you include key data points such as open rates, click-through rates, and conversions. Save all exported files to a secure location, such as a cloud storage service or an external hard drive.