Placement plays a significant role in whether or not a recipient will click on a link. Here are some common strategies:
Above the Fold: Placing important links above the fold ensures they are immediately visible when the email is opened. In the First Paragraph: Including a link in the first paragraph can capture the reader's attention early. Multiple Locations: Repeating the same link in different sections of the email can increase the chances of a click. Near Images: Links placed near or within images can draw attention and encourage clicks.