call to action (cta)

Where Should You Place a CTA in an Email?

The placement of a CTA is crucial for its effectiveness. Here are some common strategies:
Above the Fold: Place the CTA at the top of the email so it's visible without scrolling.
End of the Content: Position the CTA at the end of the email content, following a logical progression of information.
Multiple Locations: If the email is long, consider placing CTAs at strategic points throughout the email to maintain engagement.

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