What Are the Common Causes of Inconsistent Practice?
Several factors can lead to inconsistency in email marketing efforts:
1. Lack of Planning: Without a well-defined strategy or content calendar, it's easy to miss send dates or produce off-brand content. 2. Resource Constraints: Limited manpower or budget can cause sporadic email sends and inconsistent quality. 3. Poor Data Management: Inaccurate or outdated data can lead to ineffective segmentation and personalization, making emails less relevant to recipients. 4. Shifting Priorities: Changes in business focus or marketing priorities can disrupt email marketing efforts.