The value proposition should be prominently displayed in various parts of your email marketing strategy:
- Subject Line: Incorporate the value proposition in the subject line to entice recipients to open the email. - Preheader Text: Use the preheader text to complement the subject line and reinforce the value proposition. - Email Body: Highlight the value proposition in the beginning and reiterate it throughout the email content. - Call to Action (CTA): Ensure that your CTA aligns with the value proposition, making it clear what action the recipient should take.