The placement of CTAs can significantly affect their performance. Here are common CTA placement strategies:
1. Above the Fold Placing the CTA above the fold ensures that it is visible without the recipient having to scroll. This is effective for high-priority actions you want users to take immediately.
2. At the End of the Email A CTA at the end can be effective for users who have read through the entire email and are ready to take action.
3. Inline with Content Placing CTAs within the body of the content can make them feel more natural and relevant, increasing the likelihood of engagement.