Placement of the CTA is another critical factor. It should be placed where it is easily noticeable. Common placements include:
Above the Fold: Placing the CTA at the top of the email ensures that it is visible without scrolling. Within the Content: Integrating the CTA within the email content can make it feel more natural. At the End: Including a CTA at the end of the email can capture those who read through the entire message.