To effectively implement behavioral email marketing, it's essential to track specific actions and interactions. Some key behaviors to monitor include:
1. Email Opens and Clicks: Understand which emails are being opened and which links are being clicked to gauge interest levels. 2. Website Visits: Track pages visited on your website to identify the products or services that capture the subscriber's attention. 3. Purchase History: Analyze past purchases to recommend related products or offer special discounts. 4. Cart Abandonment: Identify users who add items to their cart but do not complete the purchase, and send reminders or incentives to encourage them to return. 5. Engagement with Previous Campaigns: Monitor how subscribers interact with past email campaigns to tailor future communications.