Obtaining send permission is crucial for several reasons:
Legal Compliance: Many countries have regulations like the GDPR in the EU and the CAN-SPAM Act in the USA that require businesses to obtain explicit consent before sending marketing emails. Improved Deliverability: Emails sent to recipients who have opted in are less likely to be marked as spam, improving your overall email deliverability. Enhanced Engagement: Recipients who have given permission are more likely to engage with your content, leading to higher open rates and click-through rates.