Which ISO Standards are Relevant to Email Marketing?
Several ISO standards are pertinent to email marketing, including:
ISO 9001 - This standard focuses on quality management systems and ensures that a company can consistently provide products and services that meet customer and regulatory requirements. ISO/IEC 27001 - This standard is critical for information security management, ensuring that your email marketing data is protected against unauthorized access and breaches. ISO 14001 - While primarily focused on environmental management, adhering to this standard can enhance your brand's reputation and responsibility, which can be communicated through your email marketing efforts.