Which Readability Score is Ideal for Email Marketing?
The ideal readability score for email marketing varies depending on your target audience. For general consumers, a Flesch-Kincaid Grade Level between 6 and 8 is often recommended, as it ensures the content is accessible to a broad audience. For more specialized or professional audiences, a higher grade level might be acceptable. However, it's essential to balance simplicity with informativeness to maintain the reader's interest and trust.