Monitoring the right metrics is crucial for effective email marketing. Some of the key metrics include:
Open Rate: Indicates the percentage of recipients who opened the email. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within the email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. Unsubscribe Rate: Indicates how many recipients opted out of receiving future emails.