To avoid these pitfalls, focus on analyzing key metrics such as:
Open Rate: Measures the percentage of recipients who opened your email. It helps gauge the effectiveness of your subject lines. Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on links within your email. This metric shows how compelling your content is. Conversion Rate: Tracks the percentage of recipients who completed the desired action, such as making a purchase or filling out a form. Bounce Rate: Measures the percentage of emails that couldn't be delivered. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: Shows the percentage of recipients who opted out of your email list. Monitoring this can help you understand if your content is relevant to your audience.