Email Marketing experts emphasize the importance of tracking key metrics to measure the success of your campaigns. Some of these critical metrics include:
- Open Rate: Indicates how many recipients opened your email. - Click-Through Rate (CTR): Measures the percentage of recipients who clicked on one or more links in your email. - Conversion Rate: Reflects how many recipients completed a desired action, such as making a purchase or filling out a form. - Bounce Rate: Shows the percentage of emails that were not delivered successfully. - Unsubscribe Rate: Indicates how many recipients opted out of your mailing list after receiving your email.