Technical proficiency is crucial for an email marketer. Essential skills include:
- Email Marketing Platforms: Familiarity with tools like Mailchimp, Constant Contact, and HubSpot. - Analytics: Ability to analyze email marketing metrics like open rates, click-through rates, and conversion rates. - HTML/CSS: Basic knowledge of HTML and CSS for email template customization. - CRM Integration: Experience with Customer Relationship Management (CRM) systems like Salesforce or Zoho.